Program Duration: 3 Days
Making businesses more cost-effective, efficient, and profitable, in saturated markets is a daunting challenge that corporate executives have been facing in the digital era. Sometimes we have to unlearn to learn new things or do them unconventionally. Conventional ways of doing business have become a thing of the past. Disruptive innovation and creating a blue ocean strategy are the new phenomenon that executives must follow to stay ahead of the pack, especially in the digital economy.

This three-day program shows you what to do differently in order to achieve more than what you have accomplished thus far. This program helps executives develop their strategic thinking and planning skills. It also explores ways on how to create a conducive environment for disruptive innovation. It begins with fundamental concepts of strategy, exhibits how to integrate innovative ideas into your business strategy, and then directs participants to create a blue ocean strategy and making the competition irrelevant. The program also exposes the participants on how to take an organization to new heights of growth through disruptive innovation and blue ocean strategy.
Key Topics
  • What is the difference between corporate and business strategy?
  • What is a blue ocean strategy?
  • Can you say what your strategy is in 35 words or less?
  • The playbook for strategy: Five questions that are at the heart of any winning strategy
  • The Five Forces and 7-S Model of strategy
  • Practice creation of a blue ocean strategy for a business or an organization
  • Become a market leader through disruptive innovation and blue ocean strategy
  • How can you increase the market size and make the competition irrelevant
  • How did companies like Skype, Wikipedia, and Airbnb use blue ocean strategy and disruptive innovation to beat the competition and become successful?
  • The secrets of crafting successful business strategy through innovation
  • Grow your business and revenues while making the competition irrelevant
  • Practice applying disruptive innovation and the transformative business model
  • Learn and explore the strategy of how Airbnb, Etsy, and Uber acquired the First Thousand Customers
Key Benefits and Expected Outcomes
After attending this program, participants will be able to:
  • Understand the difference between corporate, business, and blue ocean strategy
  • Learn how the blue ocean strategy can be used to grow and expand the business
  • Practice creation of a blue ocean strategy for a business or an organization
  • Gain knowledge and understanding of how to make the competition irrelevant through disruptive innovation
  • Analyze Skype’s case study and understand how the Blue Ocean strategy can be executed
  • Understand and explore disruptive innovation and the transformative business model
  • Learn how companies like Uber, Airbnb, Amazon, and others have used disruptive innovation and the transformative business model
  • Practice applying disruptive innovation and the transformative business model
  • Learn how to foster innovation at a company through the 5+1 Framework
  • Study and practice the Four Actions Framework (E.R.R.C.) of strategy
  • Explore how to achieve breakthrough innovation in established organizations
  • Network with CEOs, CFOs, CXOs, leaders, executives, business owners, entrepreneurs, and faculty from the world’s top business schools and universities
Key Benefits to Your Organization
  • Enhance employee decision-making, leadership, performance, innovation, productivity, and employee retention, which will lead to competitive advantage, strategic growth, and improved quality and performance for organizations.
  • Research studies have shown that human capital is the hardest element to replicate or imitate. Therefore, organizations that invest in employee learning and development create a sustainable and long-term competitive advantage that enhances creativity, teamwork, efficiency, disruptive innovation, and growth.
Dr. Merwyn Strate
Dr. Merwyn Strate is an experienced leader in Higher Education. He was instrumental in building a multi-campus global business school while working with Hult International Business School. This includes building campuses in Boston, San Francisco, London, Shanghai and Dubai. Well versed in accreditation required in the USA as well as the UK, China and the United Arab Emirates.
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Dr. Rizwan Amin Sheikh
An experienced and internationally recognized faculty and management consultant of leadership, strategy, change management, learning and development, human resource management, and entrepreneurship. He has been acknowledged globally as an innovative and dynamic leader, organizational development executive, management consultant, strategic thinker, executive trainer, thought leader, and entrepreneur with a proven track record of driving and meeting strategic targets.
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Target Audience for Program
  • CEOs, COOs, CFOs, Directors, General Managers, and Vice Presidents
  • Entrepreneurs, Business Owners, Functional Heads, and Business Unit Leaders
  • Managers, senior managers, and executives with a minimum of five years of experience
  • Anyone who is involved in corporate or business strategy and wants to think out-of-the-box, create a winning business strategy using blue ocean concepts, and would like to learn from the case studies of companies like Skype, Wikipedia, Airbnb, and others.
Teaching Methodology
  • Group discussions
  • Interactive Classroom Sessions
  • Real-life case studies from Harvard Business School
  • Role-play exercises
  • Video-conferencing with faculty from the University of Cambridge, Imperial College London, RMIT (Australia), and others
  • Harvard Business School and/or INSEAD Business School Simulation

The International School of Business and Entrepreneurship (ISBE USA) has been established with a vision to impart high-quality executive education to the corporate and public sector. ISBE USA focuses on executive training programs, including leadership, team-building during a crisis, project management, negotiation, and other management courses. Our faculty members hold Ph.D. degrees from the world’s top universities and business schools, including Harvard, MIT, Oxford, University of Cambridge, and others. Learning and development is one of the core competencies of ISBE USA. We offer executive training and leadership development programs to equip the corporate and public sector employees for the new normal in a post Covid-19 environment. Our training and development activities and pedagogy include interactive discussions, team exercises, simulations and real-life case studies from Harvard Business School, MIT Sloan, and other top universities. ISBE USA offers executive training courses in a virtual live (via Zoom), on-site, hybrid, and blended learning model. We offer executive education programs in major cities around the world, including Seattle, Los Angeles, Dallas, Houston, New York, London, Paris, and Dubai.